Telling a good story just never gets old. It's a challenge from start to finish - always fresh and always new. Whether it's a minute-thirty second news package, a five-minute video for business branding or an hour info doc on cancer, it's always about finding a unique way to tell a compelling, honest, balanced story.
The way I see it you have to be equally accountable to your interview subjects and to your audience. Someone who entrusts you to share their story has the right to expect an accurate, on-point portrayal. Your viewers have the right to expect to be taken on a journey, to escape their own lives for a brief while and enjoy the ride. Marry truth with creative vision and you find the perfect recipe for a memorable tale.